Relationship Strength in Bank Services
نویسندگان
چکیده
Relationship marketing has been suggested as a new approach for marketing management. The aim of this paper is to investigate the strength of customer relationships in bank services. A model, that relates service quality and satisfaction to relationship strength is presented. The empirical part of the paper is based on a qualitative study concerning private customers’ bank relationships in Finland.
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تاریخ انتشار 2002